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This class will review best practices and basics of launching and running an online business. The class will start with strategy (even your domain name!) and walk you through online business plan and discuss (on a high level) the elements you will need to leverage to ensure maximum profitability including:
Design
Marketing
Website Building
Optimization for conversions
Social Media
Analytics
Prerequisites: None but feel free to bring your ideas and current sites.
Code of Conduct: Girl DevelopIt mission is focused on providing opportunities for women to learn web and software development, but our classes and events are open to all genders and identities. We are dedicated to providing a welcoming and comfortable environment for all to learn to code and every attendee is expected to uphold our Code of Conduct (http://www.girldevelopit.com/codeofconduct).
Speaker
Karen Gold
Karen Gold is a Marketing Executive best known for launching innovative technology such as the digital TV Guide, the first digital network in Las Vegas, and interactive TV. Her background includes executive positions, in retail, ecommerce, and marketing for Fortune 100 companies such as AT&T Interactive, J&J. GM. Walmart, Pfizer, and many start-ups companies.
Karen Gold is a Marketing Executive best known for launching innovative technology such as the digital TV Guide, the first digital network in Las Vegas, and interactive TV. Her background includes executive positions, in retail, ecommerce, and marketing for Fortune 100 companies such as AT&T Interactive, J&J. GM. Walmart, Pfizer, and many start-ups companies.
As an entrepreneur, Karen has successfully created, launched and sold over 10 brands, websites and product lines. She’s a Shopify Partner and loves teaching Shopify and helping people create their stores including content, marketing strategies and ecom best practices. Karen runs the largest Shopify OC meet-up and Ecommerce Lab (over 585 members)
Karen believes in constant learning and her education includes MBA-Marketing from Cal Lutheran University, BA in Psychology & Advertising from Penn State University. Mass Media Certification from the University of Manchester, UK
Karen Gold is a Marketing Executive best known for launching innovative technology such as the digital TV Guide, the first digital network in Las Vegas, and interactive TV. Her background includes executive positions, in retail, ecommerce, and marketing for Fortune 100 companies such as AT&T Interactive, J&J. GM. Walmart, Pfizer, and many start-ups companies.
As an entrepreneur, Karen has successfully created, launched and sold over 10 brands, websites and product lines. She’s a Shopify Partner and loves teaching Shopify and helping people create their stores including content, marketing strategies and ecom best practices. Karen runs the largest Shopify OC meet-up and Ecommerce Lab (over 585 members)
Karen believes in constant learning and her education includes MBA-Marketing from Cal Lutheran University, BA in Psychology & Advertising from Penn State University. Mass Media Certification from the University of Manchester, UK