Let's think outside the box for Facebook ad marketing and come away with a stronger understanding of the mechanics of the ad platform. This class will challenge you to define who your customer and market are, where they are in relation to your product and their understanding, and how they need to be spoken to for maximum impact on your bottom line! Bring your questions and let us know how we can supercharge your ad strategy!
Girl Develop It
Karen Gold is a Marketing Executive best known for launching innovative technology such as the digital TV Guide, the first digital network in Las Vegas, and interactive TV. Her background includes executive positions, in retail, ecommerce, and marketing for Fortune 100 companies such as AT&T Interactive, J&J. GM. Walmart, Pfizer, and many start-ups companies.
As an entrepreneur, Karen has successfully created, launched and sold over 10 brands, websites and product lines. She’s a Shopify Partner and loves teaching Shopify and helping people create their stores including content, marketing strategies and ecom best practices. Karen runs the largest Shopify OC meet-up and Ecommerce Lab (over 585 members)
Karen believes in constant learning and her education includes MBA-Marketing from Cal Lutheran University, BA in Psychology & Advertising from Penn State University. Mass Media Certification from the University of Manchester, UK