Introduction to Google Analytics:
This course will provide a foundation for anyone seeking to understand the basics of Google Analytics and to improve business performance through better digital measurement.
This course will provide you with an overview of today’s digital measurement landscape, best practices for collecting actionable data, descriptions of key digital measurement concepts, as well as a deep-dive into Google Analytics reports with specific examples for evaluating your digital marketing performance.
About the Teacher:
Emily Patterson is the founder of Bee Measure, an agency that helps nonprofits use data to create more effective websites and digital marketing campaigns. She started the company in 2016 by drawing on her experience at Public Broadcasting Service and Better Business Bureau. Emily believes that data can help organizations of all sizes work smarter and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville’s many breweries. Emily is also a PMI-certified Project Management Professional.
Custom Ink is conveniently located at 2900 District Avenue in Merrifield, VA. You can take the Dunn Loring metro.
Refund Policy: Your payment guarantees your seat in the course. If something changes after registration and you cannot attend the course, your seat is yours to sell or give to someone else - just please let us know who! As a rule we don't offer refunds or credits; Instead your class fee will go toward our chapter fund which we will use to establish a scholarship fund going forward. That said, please do reach out and let us know if you have extenuating circumstances.