Introduction to Google Analytics:
This course will provide a foundation for anyone seeking to understand the basics of Google Analytics and to improve business performance through better digital measurement.
This course will provide you with an overview of today’s digital measurement landscape, best practices for collecting actionable data, descriptions of key digital measurement concepts, as well as a deep-dive into Google Analytics reports with specific examples for evaluating your digital marketing performance.
About the Instructor:
Emily Patterson is the Sr. Manager of Digital Analytics at PBS. She has worked in the DC area on websites and analytics for the past 8 years. She's helped nonprofits use Google Analytics to track marketing efforts, run A/B tests and improve site user experience. When she's not getting nerdy with data at work, Emily lives in Alexandria with her husband, dog and book collection.
iStrategy Labs is conveniently located at 641 S St NW - one block away from the Shaw-Howard metro stop (on the green and yellow line).
Your payment guarantees your seat in the course. If something changes after registration and you cannot attend the course, your seat is yours to sell or give to someone else - just please let us know who! As a rule we don't offer refunds or credits; Instead your class fee will go toward our chapter fund which we will use to establish a scholarship fund going forward. That said, please do reach out and let us know if you have extenuating circumstances.