Intro to Search Engine Optimization

Grand Circus - 1570 Woodward Avenue Detroit - View Map Girl Develop It Detroit
Sat, Feb 27, 2016, 1:00 PM (EST)

About this event

Curious about those pesky Googlebots? Wondering why your website isn’t ranking in the SERPs? Not sure what a SERP is? We’re here for you!

SEO (or search engine optimization) is a tricky business, and it’s great to learn the basics. This class will be introducing you, masters of the web, to SEO. We’ll be learning about:

• The Basics of SEO: breaking down a Google search result, why and how sites are ranked, and what ranking factors are the most important (or what we know about!)

• On-Page SEO: How to optimize your site’s pages properly, including meta and title tags, link structures and image optimization.

• Link Building/Social Channels: How external links and social media (read: content) plays a part in your site’s ranking.

• Technical Aspects: We’ll learn some basic technical aspects of search, and what may be hurting or helping your site’s ranking. 

• After you “SEO”: how to use tools like Analytics, Webmaster and other 3rd party tools to track your success.

We’ll also be touching on Black Hat v. White Hat SEO and local search.

Students will be able to walk away with tools and tricks that they can apply to their site tomorrow, along with a great knowledge base for further information (plus a budding love for SEO!). 

Prerequisites: No coding or website development skills needed. Bring your laptop - if you have a website, you'll be able to start optimizing it in class!

Minimum enrollment is 10 students.


This workshop will be led by Leah Yanuszeski. She says, "Hello fellow web nerds! My name’s Leah, and I got my start at SEO at local web development and marketing agencies. Google makes it tough on us SEOs, and it’s my job to keep up on the trends (and up on the rankings for many clients!). When I’m not working on everything digital, I’m either playing with my cat, running and biking around the city or picking up some awesome eats at Eastern Market."


Grand Circus 
1570 Woodward Avenue, Level 3  
Detroit, MI 48226

NOTE: We are offering scholarships on a limited basis for students with financial need. Please complete our scholarship application if you are interested. Applications must be received by February 12. Scholarship recipients will be notified via email by February 19.  


Please bring your laptop and charger to class. Power strips & Wi-Fi will be provided. 


We're here to help! If you have additional questions or would like to talk further before signing up for a class, please contact Erika Carlson (



Saturday, Feb 27
1:00 PM - 5:00 PM (EST)


Grand Circus
1570 Woodward Avenue Detroit