Intro to Search Engine Optimization

Atomic Object - 1407 Randolph St Detroit - View Map Girl Develop It Detroit
Sat, May 16, 2015, 1:00 PM (EDT)

About this event

Curious about those pesky Googlebots? Wondering why your website isn’t ranking in the SERPs? Not sure what a SERP is? We’re here for you!

SEO (or search engine optimization) is a tricky business, and it’s great to learn the basics. This class will be introducing you, masters of the web, to SEO. We’ll be learning about:

• The Basics of SEO: breaking down a Google search result, why and how sites are ranked, and what ranking factors are the most important (or what we know about!)

• On-Page SEO: How to optimize your site’s pages properly, including meta and title tags, link structures and image optimization.

• Link Building/Social Channels: How external links and social media (read: content) plays a part in your site’s ranking.

• Technical Aspects: We’ll learn some basic technical aspects of search, and what may be hurting or helping your site’s ranking. 

• After you “SEO”: how to use tools like Analytics, Webmaster and other 3rd party tools to track your success.

We’ll also be touching on Black Hat v. White Hat SEO and local search.

Students will be able to walk away with tools and tricks that they can apply to their site tomorrow, along with a great knowledge base for further information (plus a budding love for SEO!). 

Prerequisites: No coding or website development skills needed. Bring your laptop - if you have a website, you'll be able to start optimizing it in class!

Minimum enrollment is 10 students.

Snacks & drinks will be provided by Atomic Object. 


This workshop will be led by Leah Yanuszeski. She says, "Hello fellow web nerds! My name’s Leah, and I got my start at SEO at local web development and marketing agencies. Google makes it tough on us SEOs, and it’s my job to keep up on the trends (and up on the rankings for many clients!). When I’m not working on everything digital, I’m either playing with my cat, running and biking around the city or picking up some awesome eats at Eastern Market."


Atomic Object 
1407 Randolph St. 
Detroit, MI 48226 

NOTE: We are offering scholarships on a limited basis for students with financial need. Please complete our scholarship application if you are interested. Applications must be received by Saturday, May 2. Scholarship recipients will be notified via email at least 1 week before the class.  


There are several flat-fee private parking lots available across from the office on Randolph St. Metered street parking is available on Randolph and adjacent streets. Additional parking is available one block away at the Detroit Opera House parking structure. 


Please bring your laptop and charger to class. Power strips & Wi-Fi will be provided. 


We're here to help! If you have additional questions or would like to talk further before signing up for a class, please contact Erika Carlson (



Saturday, May 16
1:00 PM - 3:30 PM (EDT)


Atomic Object
1407 Randolph St Detroit