User Research Workshop: Learn how to run a User Research study

StreetEasy - 130 5th Avenue, 9th Fl. New York - View Map Girl Develop It NYC
Apr 17 - 19, 2018, 7:00 PM (EDT)

About this event

This is a 2-night class running 7pm-9pm both nights.

User research is one of a number of disciplines that fall within the field of user experience. Before designing a product, software, or website, it is critical to know who will be using it and what their overarching goals are. User research aims to answer these questions in an effort to provide you and your team with in-depth knowledge about what your users are trying to accomplish and how your product could help them. The goal for conducting this type of research before designing your product, is to reduce the risk of creating something your users don’t need or want.

During this course we’ll clarify what user research is and its importance in the user experience process. You’ll get a foundation on how to create and conduct your own study, analyze your findings, and implement those findings into a deliverable. This class is low-tech, but highly collaborative. Be prepared to engage with your fellow classmates and leave with the confidence to start your own research project.

WHAT YOU WILL LEAVE THIS CLASS WITH:
• What is user research and why it’s important to the user experience process
• The understanding of how user research differs from usability research and market research
• How to plan a research study including, establishing hypothesis, determining what type of research to conduct, and how to recruit participants
• How to write interview questions and conduct user interviews
• How to analyze the data coming out of your research
• Deliverables that can be created from user research

PREPARING YOURSELF FOR THIS CLASS:
We recommend Intro to User Experience (UX) as a prerequisite to this course. Otherwise a baseline understanding of user experience (UX) principles is recommended, but not required.

If you have not taken Intro to User Experience, here are a few books that will get you kickstarted:

How to Make Sense of Any Mess (http://www.howtomakesenseofanymess.com/) by Abby Covert

Mental Models (https://www.amazon.com/Mental-Models-Aligning-Strategy-Behavior/dp/1933820063) by Indi Young

Information Architecture for the Web and Beyond (https://www.amazon.com/Information-Architecture-World-Wide-Web/dp/1491911689) by Peter Morville, Louis Rosenfeld, and Jorge Arango.

TECH REQUIREMENTS:

Your laptop and charger.

INTERESTED IN TA-ING?

We have enough TA's for this class! Thanks to everyone who volunteered!

SCHOLARSHIPS:

We offer needs-based scholarships for people interested in taking any course over $50 who may not be able to afford the registration fee. Apply here (https://docs.google.com/a/girldevelopit.com/forms/d/e/1FAIpQLSc8LOblbCuSgKvHvdsMfTTkd83njnqpDVP7-PIHEM1soOnuHg/viewform)

IMPORTANT:
Girl Develop It welcomes all genders and identities to our classroom. By entering this group, all community members agree to abide by our Girl Develop It Code of Conduct (http://www.girldevelopit.com/codeofconduct).

There are no refunds or make-ups for this course unless the class is rescheduled, moved to a different location or cancelled. If you end up being unable to attend any or all of these dates, the entire amount of your tuition will be donated to our scholarship fund to help other women who need financial assistance. Thank you for understanding.

We have 100% no drop-ins policy. Students that have not registered on Meetup before the class will not be accepted into the class. Please do not show up to a class without registering via Meetup, you will be turned away.

ABOUT THE TEACHER:

Liz Gorn is a UX Designer at StreetEasy

When

April 17 - 19
7:00 PM (EDT)

Where

StreetEasy
130 5th Avenue, 9th Fl. New York