After you've made a website, your work isn't done: you need to track how your users are using it, and use that data to figure out how to improve your site. One of the most popular website tracking techniques is Google Analytics, so we're partnering with Google to provide a workshop all about it.
This workshop will cover the basics of how Google Analytics website tracking works, some of the most popular customizations and an introduction to doing analysis in the Google Analytics web interface. Some of these customizations include: virtual pageviews, event tracking, custom variables, campaign tagging, etc.
The workshop will be taught by guest teacher Andy Granowitz, an analyst from the Google Analytics team.
Thank you to Google SF for hosting, teaching, and providing food for the event.
If you'd like to attend but cannot afford the cost, please request a GDI scholarship.