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As the #1 e-commerce platform, Shopify is an easy-to-learn website builder with cutting edge technology. In this workshop, you'll learn important tips on how to set-up your store, optimize customer engagement and SEO, and select the right theme for your business and store's success. This course will provide an introduction to Shopify features, how to set-up a store, Shopify apps, etc. You'll leave with readily-applicable skills to build your own store.
Speaker
Karen Gold
Karen Gold is a Marketing Executive best known for launching innovative technology such as the digital TV Guide, the first digital network in Las Vegas, and interactive TV. Her background includes executive positions, in retail, ecommerce, and marketing for Fortune 100 companies such as AT&T Interactive, J&J. GM. Walmart, Pfizer, and many start-ups companies.
Karen Gold is a Marketing Executive best known for launching innovative technology such as the digital TV Guide, the first digital network in Las Vegas, and interactive TV. Her background includes executive positions, in retail, ecommerce, and marketing for Fortune 100 companies such as AT&T Interactive, J&J. GM. Walmart, Pfizer, and many start-ups companies.
As an entrepreneur, Karen has successfully created, launched and sold over 10 brands, websites and product lines. She’s a Shopify Partner and loves teaching Shopify and helping people create their stores including content, marketing strategies and ecom best practices. Karen runs the largest Shopify OC meet-up and Ecommerce Lab (over 585 members)
Karen believes in constant learning and her education includes MBA-Marketing from Cal Lutheran University, BA in Psychology & Advertising from Penn State University. Mass Media Certification from the University of Manchester, UK