Content and copywriting have different purposes. Content is the art of selling people on an idea, brand, or ideology. It is direct and focused on a sales-generating end-game (think brand building). It’s essential to your long-game strategy.

Copywriting is content, but content isn't necessarily copywriting.

Copywriting is informative and creative and meant to be shared. It’s clever, quick, and designed to inspire action (think sales copy). It’s vital to drive people to your business. Discover strategies for content and copy creation, learn to craft communications that get read, and leave with an understanding of how professional-level writing can build your brand and increase your revenue.

Key takeaways:

Understand the difference between content and copywriting

Key elements of a piece for communications

Headline

Voice/Tone

Messaging

Instructor: Pamela Parker Foley

Pam Foley is a creative professional experienced in SEO copywriting, technical SEO, and content. Founder of AOU Creative Group, she is certified by Yoast, Google, SEM Rush, and Amazon. In addition to B.A. in Comm. Studies and a stint as a writer for a Reuter’s blog service, Pamela holds a J.D. and has worked as an attorney.

Code of Conduct:

Our mission is focused on providing opportunities for women to learn web and software development, but our classes and events are open to all genders and identities. We are dedicated to providing a welcoming and comfortable environment for all to learn to code and every attendee is expected to uphold our Code of Conduct (http://www.girldevelopit.com/codeofconduct)