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Learn everything you need to know to launch a Google Ads search campaign. In this class, an experienced Google Ads Grant manager takes you through how to research keywords, write compelling ads, and track whether your ads are driving results.
Class agenda:
Introduction to search advertising.
What you need to know before setting up a new Google Ads campaign
How to do keyword research using free tools
How to write ads that get people to click
How to track if your ads are actually working
Code of Conduct: Our mission is focused on providing opportunities for women to learn web and software development, but our classes and events are open to all genders and identities. We are dedicated to providing a welcoming and comfortable environment for all to learn to code and every attendee is expected to uphold our Code of Conduct.
Emily Patterson is the founder of Bee Measure, an agency that helps nonprofits use data to create more effective websites and digital marketing campaigns. She started the company in 2016 by drawing on her experience at Public Broadcasting Service and Better Business Bureau. Emily believes that data can help organizations of all sizes work smarter and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville’s many breweries. Emily is also a PMI-certified Project Management Professional.