This course will provide a foundation for anyone seeking to understand the basics of Google Analytics and to improve business performance through better digital measurement.
This course will provide you with an overview of today’s digital measurement landscape, best practices for collecting actionable data, descriptions of key digital measurement concepts, as well as a deep-dive into Google Analytics reports with specific examples for evaluating your digital marketing performance.
Code of Conduct: GDI is focused on providing opportunities for women and non-binary individuals to learn web and software development, but our classes and events are open to all genders and identities. We are dedicated to providing a welcoming and comfortable environment for all to learn to code and every attendee is expected to uphold our Code of Conduct (http://www.girldevelopit.com/codeofconduct).
Emily Patterson is the founder of Bee Measure, an agency that helps nonprofits use data to create more effective websites and digital marketing campaigns. She started the company in 2016 by drawing on her experience at Public Broadcasting Service and Better Business Bureau. Emily believes that data can help organizations of all sizes work smarter and do more with limited budgets. When she’s not getting nerdy at work, Emily enjoys the outdoors, reading and sampling Charlottesville’s many breweries. Emily is also a PMI-certified Project Management Professional.